What we do
Our expertise and knowledge about the modern brand landscape enables Pier2Pier to develop communication strategies that are meaningful, integrated, and effective. After conducting the relevant research and investigations, we meet with our clients, determine their communication needs, and make strategic suggestions in order to grow their brand. We offer continuous guidance and develop brands that are meaningful and strong.
In order for us to deliver a creative and strategically sound result for our clients, research is done to determine the context of the current market, and make predictions about future market behaviour and trends that may exist.
Here, we focus on the particular industry relevant to our client’s brand, their competitors, their consumers and their behaviour.Our key insights are derived from this research and analysis, which drives our strategic approach to constructing a strong communication strategy.
When looking at the strength of existing brands, Pier2Pier conducts a brand audit that ultimately determines key areas of weakness to be addressed, and strengths. In order to build a strong brand, a brand analysis determines how a brand is currently perceived. Once this is established, we contrast how the brand is currently perceived against how we want it to be perceived, and tailor our message and communications accordingly.
After strategic direction has been determined through the market and brand analyses, we start making suggestions on what to say, and where to say it to most effectively reach the desired market. Here, a strategy usually consists of a number of tactics that are integrated and consistent.
The planning process also kicks into action here, and the relevant processes are set in motion.
Once each of our communication tactics have been executed, depending on medium used, Pier2Pier measures its effectiveness through the use of modern online campaign monitoring software, and provide feedback to our clients.