Weekend by Max Mara

Weekend by Max Mara

Weekend by Max Mara is one of the sub-brands to iconic Italian Fashion label, Max Mara. As such they required a new online platform, identifying the brand as an individual entity.

Pier2Pier designed and developed a platform based on the following premises:

  • A bilingual, e-commerce focused platform to sell products worldwide.
  • A user-friendly experience including interactive, brand-specific elements to promote brand-user communication.
  • An adaptive site to be viewed and used via a number of devices.