Steenberg is a prestigious estate in the Constantia Valley, with a number of award-winning elements that promote wine tourism. Including a 5-star Hotel, 2 prestigious restaurants, a golf course, some of the most expensive property in the Western Cape as well as home to a respected winery. The challenge was to incorporate all these elements onto one platform.
In an effort to unify the various sub-brands, Pier2Pier assisted on the following premises:
- Updating the branding of the various sub-brands to promote a unified brand identity, including accompanying collateral.
- Creating a unified online platform, that allows each sub-brand individual functional digital profiles.
- Incorporating an E-commerce functionality, to effectively sell wine via the website locally.
- Incorporating an online reservation system for both restaurants and the hotel via preferred 3rd party service providers.
- Developing a site accessible across devices, including a simplified mobile version.