Merchants on Long is the first African Concept Store, located on Long Street in Cape Town. Merchants endeavors to offer African designers the opportunity to display and sell their pieces on a luxury platform to an international audience. As such a fully functional E-commerce platform was the natural next step.
Pier2Pier designed a platform on the following premises:
- Creating a central platform on which to combine the brand’s numerous social media posts and contributions from around the continent to create an informed shoppable experience.
- A seamless user-experience, from browsing to purchasing.
- Adaptive Design, ensuring a fully functional e-commerce capability across all devices.
- Original Digital marketing campaigns via E-mail and Facebook.