An online children’s boutique established in Russia, with a whimsically curated collection of international brands for the Russian market. Site design was achieved in collaboration with Italian illustrator, Domitilla Bertusi, who created a unique set of characters to become the BoboFamily. Together Pier2Pier and Bertusi conceptualized the Bobo house, which represents the main structure of the site and sets the tone in keeping with a traditional children’s story. The brand’s social media activity pulls through to the homepage, allowing the site to be ever evolving and updated with current content. Designed in English the site was then translated in full, including all communication between user and site to facilitate the online shopping experience, which is currently only available in Russia.