Anthonij Rupert Wyne is a prestigious wine label, which includes 5 individual brands that illustrate different aspects of the business: Anthonij Rupert, Cape of Good Hope, Terra del Capo, L’Ormarins and Protea wines.
They required a redesign of their existing site and Pier2Pier based the new platform on the following premises:
- Creating one platform on which to combine the different brands’ design aesthetics successfully.
- Incorporating an E-commerce Functionality with related Specials and Wine Club initiatives to drive sales.
- Design and develop seasonal E-mailers to build an online database and encourage interaction between brand and user.
- Include user-centric content, such as recipes and news articles to generate interest.