African Fashion International

African Fashion International

African Fashion International is one of the leading Fashion authorities on the continent and yearly hosts the 3 Mercedes-Benz Fashion Week events held across South Africa. Additionally, they promote African Fashion through a number of initiatives including AFI Fastrack, AFI Showroom and the Africa Fashion Trade Expo.

As such AFI approached Pier2Pier to assist in a number of Fashion Week Events over the years, designing and developing a range of items including:

  • The conceptualization of a creative concept to be carried through in all the advertising collateral for various Fashion Week Events.
  • The design of advertising collateral including Billboards, Flags, Schedules, Posters, Signage and a number of marketing materials used throughout the various events.
  • The Design and Development of Digital collateral including E-mailers, Personalised Invites, Online Voting forms and imagery to be used on their website.
  • Brokering and producing marketing opportunities which saw Dr. Precious Moloi-Motsepe featured in Vogue Italia.