I’ve recently been spending a lot of time on Net-a-Porter, ostensibly because I’m doing research on successful E-commerce sites, but more importantly to add to my competitively populated Pinterest boards. Eitherway, I know that its dangerous to make sweeping statements like the one I’m about to make, but this has to be one of the most interactive, conclusive and interesting sites online.
February 2012
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Honest by.
Honest by. is an e-commerce platform with a difference.
A totally revolutionary fashion website, offering a clothing line completely made from environmentally and animal friendly materials.
Though this might not seem like a revolutionary idea in itself, the creator / designer, Bruno Pieters (former Hugo Boss designer), has made it his goal to create a truly transparent experience.
Pinterest Interest
Pinterest is here. Well, at least it has found me. I now inhabit a virtual reality in which I ‘create’, by which I mean ruthlessly cut and paste and recycle the creative ideas of people I have never met and pin it as my own. Well, not entirely MINE but as figment of my overall personality, style, and well… ideas.
