I’ve noticed something recently. Radio ads for Zando, emails from Sarie, the Afrikaans language women’s magazine announcing their online shopping platform, 36 Boutique’s flash sales, amagugu.com selling homeware; somewhere, something is happening with online shopping in South Africa.
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Blogger Envy
Fashion blogging has been experiencing a revolution recently, and by ‘recently’ I am talking about the last five years or so.
Flash is dead. Long live HTML5
Adobe Flash is a multimedia platform that is used to generate Internet-based applications, video, animated and interactive content for the web. From a user’s point-of-view, Flash websites can offer a rich visual and interactive interface, where creativity is less bound by the limitations of code. However, the rise of HTML5 and the latest browsers’ compatibility thereof has been the catalyst of Flash’s demise.
Net-a-Market
I’ve recently been spending a lot of time on Net-a-Porter, ostensibly because I’m doing research on successful E-commerce sites, but more importantly to add to my competitively populated Pinterest boards. Eitherway, I know that its dangerous to make sweeping statements like the one I’m about to make, but this has to be one of the most interactive, conclusive and interesting sites online.
Honest by.
Honest by. is an e-commerce platform with a difference.
A totally revolutionary fashion website, offering a clothing line completely made from environmentally and animal friendly materials.
Though this might not seem like a revolutionary idea in itself, the creator / designer, Bruno Pieters (former Hugo Boss designer), has made it his goal to create a truly transparent experience.
Pinterest Interest
Pinterest is here. Well, at least it has found me. I now inhabit a virtual reality in which I ‘create’, by which I mean ruthlessly cut and paste and recycle the creative ideas of people I have never met and pin it as my own. Well, not entirely MINE but as figment of my overall personality, style, and well… ideas.
Luxury Shame
Speaking from experience, as a member of a disadvantaged generation, a generation in which you are not simply handed a job with a retirement fund and medical aid. A generation of university graduates, who have been forced to work outside of their chosen fields most probably at one point or another winding up as a cater waiter or video store assistant trying to make some money while working as an intern for next to nothing for companies that don’t have the money to pay them. Welcome to the recession.
Fashion 2.0
The iconic Vogue editor, Diana Vreeland is famously known for describing her role in creating style concepts as an “American woman who stands out there naked waiting for me to tell her what to wear.” Though this statement might have been true in the 1960’s, it’s just not the case anymore. In fact, I imagine the modern, Internet savvy, professional woman discreetly turning up her nose at the idea of someone prescribing her style. The fashion world is turning to the consumer for ideas.
Google Plus: The writing is on the wall
Just a few short months ago, the Internet was abuzz with anticipation of Google + launching. The Pier2Pier team, of course we were among the first kids on the block to see what all the hype was about. Initially, much like a trendy nightclub, nobody could get an invite, and naturally then everyone wanted to join.
In obtaining 25 million users in one month, Google + quickly secured its place in cyber history by becoming one of the fastest growing websites. So why then is my newsfeed as dead as my childhood dream of growing up to be an Egyptologist?
