The TRD Group credits its portfolio with a stunning array of hospitality properties. With three resorts situated in Madagascar and one boutique hotel in South Africa, the company was in need of a unifying marketing approach. Pier2Pier was approached to design a web platform to represent all four entities under the TRD brand. Each resort was branded individually, with a design specific to the style and atmosphere of the resort.
All the resorts are linked to the TRD Group Corporate Website. Each individual site is designed with a general template, to create a sense of continuity within the company structure.
In terms of location, the three Madagascan resorts have a more uniform look than the South African boutique hotel, creating a distinguishing feature between continent and island.
The main aim of these sites is to create a tangible link to the TRD brand and display the different functionalities in a consistent manner. Interlinking the different resorts acts as a useful SEO practice, increasing online visibility.
Anakao Ocean Lodge Homepage
Orangea Village Homepage
Corail Noir/Le Jardin Homepage