Nicaf Espresso Systems

Nicaf Espresso Systems is the master distributor of Lavazza coffee in South Africa. Pier2Pier has provided all-round digital marketing solutions for Nicaf, from the refinement of their corporate identity, to the design and development of their modern website.

Corporate Identity

The brand’s corporate identity required an update in 2009, when Pier2Pier stepped in to present a refreshed brand image.

Website
With hundreds of products available, Nicaf required a platform on which to showcase its products to the public. The design and development of a sophisticated website was thus undertaken by Pier2Pier, where we produced an easily navigable, practical but yet aesthetically beautiful website.

SEO
The SEO activities invested in by Nicaf and undertaken by Pier2Pier have indicated very positive results. The website is fully optimized to be recognised by search engines.

Promotions
In the spirit of International Coffee Day, Pier2Pier encouraged coffee sales in stores with promotional materials such as posters, and flyers.
Participants were incentivised to enter the competition and submit their details by getting a free coffee, possibly winning a Lavazza A Modo Mio espresso machine and a year’s supply of coffee.
Entrants then receive Nicaf’s email newsletter which clicks through to the website.

Social Media
A custom Facebook page was built to introduce a social element to the Nicaf brand. Here, visitors were driven to the website via Facebook advertising. Once on the page, one is inclined to “like” the page in order to gain access to the content and competitions.