Dr. Ali - Feed Life
Pier2Pier approached Dr. Ali, the pioneer of Integrated Medicine and celebrity doctor, with a corporate and digital identity proposal that was subsequently implemented.
The cover art of Dr. Ali’s acclaimed Neck Connection book was a very particular request, where a medical drawing had to be incorporated. The design steered away from the usual multi-coloured theme often embodied by other publications in Integrated Medicine in order to convey the tone of a medically relevant book.
The Neck Connection has been distributed internationally, and is available on online shopping portals such as Amazon.
The website is a hub of information, containing a Health Library, bookstore, and an arena where Dr. Ali can address his audience with relevant medical videos.
Visitors can browse through a wealth of medical articles interactively, by selecting areas of interest on a diagram of the human form, by making use of the search functionality, or browsing alphabetically through the health topics.
Naturally, tablet compatibility is a trend that Pier2Pier reacted on for this project.
Pier2Pier established Dr. Ali on popular social media, by designing and developing a custom Facebook page that is integrated with his website in terms of content, and design. A custom Twitter and Youtube skin was also created for a consistent brand image.