Yesterday's Columbus is today's Zuckerberg

The average social media frequenter has become today's explorer.

The geography of the new world, once lined with maps and borders, is now called the Web. City and States have been replaced by Sites, Blogs and Social Networks. Virtual squares that are freely chosen to meet and to allow ideas to circulate.

I like to think of the digital world in which we move, as a place in constant metamorphosis. Its morphology is similar to that of the glaciers, in constant motion, depending on climatic influences and the changing of the seasons.
The increasingly widespread diffusion of the Internet and the New Technologies kicked off a viral colonization of these changes. With 760 million users (the last time I counted), the most popular check-in areas include International airports, emphasizing the ever decreasing size of the world.

The world map has been redefined from tangible geographic areas to areas of interest. A recent estimate placed the inhabitants of this New World, at around 3 billion people in 2015, which will then constitute roughly 40% of the worldwide community.

Where the world’s strongest countries measure this strength in the number of citizens, the New World throws this paradigm out the window. This can be seen in the case of Indonesia - the country with the second highest Facebook penetration at 40.4 million users, after the U.S. of course (155,7 million).

Facebook, Twitter, all the Social Networks are all places of true semantic democracy, where ideas create groups, aggregations, currents of thought. Everything is new, experimental, collective, exciting and accessible for the whole world.